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More restaurants, retail, luxury apartments coming to Daytona Beach’s red-hot LPGA area

DAYTONA BEACH — An antique car-themed restaurant, a three-in-one Rooms To Go home furnishings store, and a new shopping center taking shape across the street are among the developments coming to Daytona Beach’s LPGA area.

Construction projects are underway along LPGA Boulevard on both sides of Interstate 95. A glance at the Daytona Beach City Commission’s agenda in recent months as well as its meeting this week shows even more commercial development, new homes and apartments in the works for the area’s fast-growing east-west corridor.

“There’s a lot of strong momentum,” said Scott Goldsmith, vice president of leasing and development for North American Development Group.

The West Palm Beach-based company is the developer of the Tomoka Town Center on the southeast side of the I-95/LPGA Boulevard interchange where Rooms To Go and the Ford’s Garage restaurant are under construction.

Tomoka Town Center offers more than a half-million square feet of retail shops and restaurants including anchors Hobby Lobby, Academy Sports and Dave & Buster’s. The center, which is adjacent to Sam’s Club and Tanger Outlets mall, has welcomed the opening of several new tenants this year. They include Salsa’s Mexican Restaurant, a shoe store called Good Feet, and another store called Buff City Soaps.

“There’s a few deals in the works, but we’re not prepared to announce them yet,” said Goldsmith.

A Ford Model T can be seen parked in front of the future Ford’s Garage restaurant on the corner of Cornerstone and Outlet boulevards. It will be the chain’s first location in the Volusia-Flagler area.

“We’ve been told they expect to open by either the end of this year or in the first month or two of 2022,” said Goldsmith.

Spokepersons for both the Ford’s Garage chain as well as Rooms To Go did not respond to requests for comment.

The Ford’s Garage restaurant at 1115 Cornerstone Blvd. is across from Dave & Buster’s, Culver’s and Chipotle. It will be the Tampa-based chain’s first eatery along Florida’s east coast.

“We’re very excited to come to the Daytona community,” said Marc Brown, president of both the Ford’s Garage chain as well as its parent company 23 Restaurant Services, in a 2019 phone interview.

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Development projects abound in Daytona’s LPGA area despite coronavirus

Developers continue to plan a slew of projects along Daytona’s LPGA corridor despite the coronavirus pandemic. Projects on both sides of Interstate 95 could bring more shops, eateries, hotels, homes, apartments and possibly a movie theater. Not to mention a whole bunch more traffic.

DAYTONA BEACH — A surge of development projects is heading for this city’s LPGA Boulevard corridor and not even the coronavirus pandemic can stop it.

Projects planned on both sides of Interstate 95 are poised to bring more shops, eateries, hotels, homes, apartments and possibly a movie theater.

Not to mention more traffic.

“Activity begets more activity,” said Carl Lentz IV, managing partner of SVN Alliance Commercial Real Estate Advisors. “Traffic is a good thing for retailers.”

“We got a little slowdown in momentum during the early stages of the pandemic, but all of the projects are still moving forward,” Lentz added. “As concerns over the pandemic are starting to subside, the momentum is picking up again.”

Since 2015, the I-95/LPGA area has seen the opening of three shopping centers — Tanger Outlets, Tomoka Town Center and Latitude Landings.

It has added regional distribution centers for Trader Joe’s and B.Braun as well as a last-mile delivery station for Amazon, the e-commerce giant.

Other recently completed commercial projects along the LPGA corridor include the new Sam’s Club, Stor-It Storage Center and Superwash Express.

The corridor has also seen the opening of two new residential subdivisions that have added more than 1,000 homes and three new luxury apartment complexes with more than than 900 units.

Also going up are more restaurants and shops at Tomoka Town Center.

Other tenants coming to Tomoka Town Center include a Rooms to Go store that will be built along I-95 just north of Tanger Outlets and an antique car-themed Ford’s Garage restaurant next to Chipotle.

Across the street on the east side of Williamson Boulevard, Orlando developer Unicorp is building a new shopping center called Shoppes at Williamson Crossing.

New luxury apartments are going up both along LPGA and Williamson boulevards that are expected to add more than 1,000 units.

And that’s just the beginning.

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More Daytona development set for LPGA area

The development surge along Daytona’s LPGA corridor could soon become a flood. Projects are planned on both sides of Interstate 95 that could bring more shops, eateries, hotels, homes, apartments and possibly a movie theater. Not to mention a whole bunch more traffic.

DAYTONA BEACH — The development surge along this city’s LPGA Boulevard corridor could soon become a deluge.

Projects planned on both sides of Interstate 95 are poised to bring more shops, eateries, hotels, homes, apartments and possibly a movie theater.

Not to mention more traffic.

“Activity begets more activity,” said Carl Lentz IV, managing partner of SVN Alliance Commercial Real Estate Advisors.

“Traffic is a good thing for retailers.”

Since 2015, the I-95/LPGA area has seen the opening of three shopping centers — Tanger Outlets, Tomoka Town Center and Latitude Landings.

It has added regional distribution centers for Trader Joe’s and B.Braun as well as a last-mile delivery station for Amazon, the e-commerce giant.

Other recently completed commercial projects along the LPGA corridor include the new Sam’s Club, Stor-It Storage Center and Superwash Express.

The corridor has also seen the opening of two new residential subdivisions that have added more than 1,000 homes and three new luxury apartment complexes with more than than 900 units.

Projects under construction include a Buc-ee’s next to the I-95/LPGA Boulevard interchange. When it opens next year, the 120-fuel pump facility will be the largest gas station in Florida. It will include a 53,000-square-foot travel convenience center, bigger than most supermarkets.

Also going up are more restaurants and shops at Tomoka Town Center.

New tenants expected to open later this year include a Duck Donuts gourmet donuts shop next to Blaze Pizza, and a 5.11 Tactical outdoor apparel shop next to Barnes & Noble, said Tomoka Town Center developer Jeff Preston.

Other tenants coming to Tomoka Town Center include a Rooms to Go store that will be built along I-95 just north of Tanger Outlets and an antique car-themed Ford’s Garage restaurant next to Chipotle.

Across the street on the east side of Williamson Boulevard, Orlando developer Unicorp is building a new shopping center called Shoppes at Williamson Crossing.

New luxury apartments are going up both along LPGA and Williamson boulevards that are expected to add more than 1,000 units.

And that’s just the beginning.

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Daytona’s LPGA area getting more stores, including ABC liquors, restaurants

An ABC liquor store, three restaurants, Goodwill, Great Clips and ExtraSpace Storage are coming soon to Daytona’s growing LPGA Boulevard commercial corridor. They are part of a planned retail center called Shoppes at Williamson Crossing set to be built behind the RaceTrac gas station on the corner of LPGA and Williamson.

DAYTONA BEACH — An ABC liquor store, three restaurants, Goodwill and ExtraSpace Storage are coming soon to Daytona’s growing LPGA Boulevard commercial corridor.

They are part of a planned retail center called Shoppes at Williamson Crossing.

The center is set to be built behind the RaceTrac gas station on the corner of LPGA and Williamson boulevards.

Orlando-based Unicorp National Developments Inc. recently posted a site map on its website listing the aforementioned tenants. The site map includes the retailers’ logos.

Other tenants coming to Shoppes at Williamson Crossing include Burger King and two other yet-to-be-announced restaurants, a Great Clips hair salon and an AT&T store.

“We’re doing site work right now and should begin vertical construction in 120 days,” said Unicorp President Chuck Whittal.

“The first tenants should open 11 to 12 months from now.”

Whittal’s company also plans to begin construction of two nearby luxury apartment complexes in the coming months.

One is a 346-unit complex called The Ellis which is planned just north of the northwest corner of Clyde Morris and LPGA boulevards.

The other is a planned 223-unit apartment complex called The Edison which will be built on the southwest corner of Clyde Morris and LPGA.

Both apartment complexes are expected to welcome their first residents in early to mid-2021.

Unicorp acquired the 37-acre site behind RaceTrac for its planned Shoppes at Williamson Crossing from Consolidated-Tomoka Land Co. in 2018.

The planned 100,000-square-foot project was originally going to be called the Shoppes at Williamson Crossing.

The shopping center will include two retail buildings with storefront spaces for multiple tenants.

Justin Greider, senior vice president/retail lead for commercial real estate brokerage JLL in Orlando, said Shoppes at Williamson Crossing should do well.

“When you look at those kinds of tenants, they’re going to do a great job of serving the new residential developments that are being built on that corridor, right now,” he said.

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More retail coming to Daytona’s LPGA Boulevard

Site work has begun on three new retail projects just east of the Interstate-95/LPGA Boulevard interchange in Daytona Beach: a highly anticipated Buc-ee’s mega-sized gas station/travel convenience center, a new shopping center called Williamson Crossing, and a pair of new retail buildings at Tomoka Town Center.

DAYTONA BEACH — When Pete Tavolacci decided to open his Dominic’s Deli & Eatery at Tomoka Town Center in February, he did so because of the tremendous growth both at the center as well as the surrounding area.

“We were looking for an expansion site and this was a perfect fit,” said Tavolacci, who also owns a Dominic’s Deli in Palm Coast.

The Interstate 95/LPGA Boulevard interchange area is home on its east side to both Tomoka Town Center, the neighboring Tanger Outlets and the new Sam’s Club that opened in July.

On the west side is the new Publix-anchored Latitude Landings shopping center that opened in November next to Latitude Margaritaville and is set to soon add more shops and restaurants.

And more commercial growth is on the way.

This past week, site work began on not one, not two, but three new retail projects in the area just east of the Interstate-95/LPGA Boulevard interchange.

Land is now being cleared for the highly anticipated Buc-ee’s mega gas station/travel convenience center, a new retail center called Shoppes at Williamson Crossing, and a pair of new retail buildings at Tomoka Town Center, across from, Tavolacci’s deli/restaurant.

Jeff Preston of North American Development Group, the developer of Tomoka Town Center, which welcomed its first stores just over a year ago, confirmed that his company has begun construction of two side-by-side standalone retail buildings. One will become home to a Verizon Wireless store. The other will be offer storefront spaces for multiple tenants.

A site has also been cleared up the street from the two future retail buildings for a planned antique car-themed restaurant called Ford’s Garage, which is expected to soon start vertical construction, Preston said.

Talks also are underway with the Miller’s Ale House restaurant chain which has shown interest in possibly building a new standalone eatery on the undeveloped lot immediately south of the new Sam’s Club.

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Consolidated-Tomoka’s pending land sales could bring more homes, commercial development to area’s hottest corridor

As it prepares to host its annual shareholders meeting later this month, Consolidated-Tomoka Land Co. recently announced several changes to its “pipeline” of pending real estate sales in Daytona Beach.

They included a contract to sell the 1,600 acres east of Interstate 95 on the south side of West Granada Boulevard to an unidentified developer of master-planned communities for a project that could add up to 3,400 homes and 200,000 square feet of commercial space just north of Latitude Margaritaville.

The changes to the pipeline also included some surprises to local observers.

• The termination by New York-based O’Conner Capital Partners of its contract to buy 203 acres along the east side of Interstate 95, one block north of LPGA Boulevard.

• Consolidated-Tomoka’s landing of a contract to sell the 12 remaining undeveloped acres at Cornerstone Office Park to a developer other than the owners of the business park’s two existing buildings.

• A new contract to sell 38 acres along the east side of Clyde Morris Boulevard, just north of the new B.Braun distribution center to an unidentified developer.

• The reinstatement of a previously expired contract to sell 13 acres along the east side of I-95, immediately north of Tanger Outlets mall, to Canadian developer North American Development Group.

• The reinstatement of a contract to sell nearly 14 acres on the southwest corner of LPGA and Clyde Morris boulevards to Unicorp National Development Inc. The Orlando developer had previously stated its interest in developing the site as a future expansion of its planned Shoppes at Williamson Crossing retail complex, whose first phase is on the southeast corner of LPGA and Williamson boulevards behind the existing RaceTrac gas station.

Consolidated-Tomoka CEO John Albright characterized the termination of the O’Connor deal as part of “a return to normal” for his company’s pipeline of pending land sales, which has had most of its deals come to fruition in recent years.

The company last year sold 2,700 acres for a total of nearly $60 million, the most it has made from land sales in its 117-year history.

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Orlando developer takes over Daytona mystery grocer project

DAYTONA BEACH — An Orlando developer with plans to develop a shopping center on the southeast corner of LPGA and Williamson boulevards now plans to do the same thing on the corner across the street.

Unicorp National Development Inc. on Wednesday closed its $3.3 million purchase of nine acres on the northeast corner of LPGA and Wiliamson, a site that a different developer previously had under contract and advertised as a future “grocery anchored center.”

John Albright, president and CEO of Consolidated-Tomoka Land Co., the company that sold the nine acres to Unicorp said the same specialty grocer that previous developer Tailwinds Development had been negotiating with to anchor the project remains interested in opening a store there.

“It’s basically the same grocer,” he said, adding that the grocery chain whom he declined to identify offers “a mix” of organic and natural food products.

When Consolidated-Tomoka originally announced the specialty grocer’s interest in anchoring the project in 2017, Albright told The News-Journal that the store likely would be the chain’s first in the Volusia-Flagler area.

On Thursday, Albright declined to repeat that statement, adding that the disclosure of more details would be up to Unicorp CEO Chuck Whittall.

The News-Journal was not able to immediately reach Whittall for comment.

Unicorp late last year bought 23 acres on the southeast corner of LPGA and Williamson, behind the existing RaceTrac gas station, with plans to develop a retail complex called the Shoppes at Williamson Crossing.

On Thursday, Consolidated-Tomoka announced that Unicorp also agreed to reinstate two contracts to buy additional land from the Daytona Beach-based company.

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Apartment boom in progress

The influx of newcomers to Volusia and Flagler counties is not only creating a need for more new homes.

It’s also creating increased demand for apartments.

And investors and developers have taken notice.

“Daytona Beach was one of the top rent growth markets in the country last year,” observes Michael Donaldson, senior vice president of investments for the commercial real estate brokerage Marcus & Millichap in Tampa.

The average rental rate for apartment units in Daytona Beach is just over $1,000 a month, a 5 percent increase compared to a year ago, according to Donaldson, who oversees his firm’s national multi-housing group.

The national average rental rate has increased 4 percent in the past year, he said.

The average occupancy rate for apartments locally has also risen to 96.4 percent, exceeding the state and national averages of 95.5 percent and 95.4 percent respectively, according to Donaldson.

“Developers are typically attracted to strong demographic trends and employment growth,” said Donaldson, noting the growth in apartment developments throughout Central Florida, especially in the bigger cities.

As the cost of building new apartment communities in Orlando and Tampa rises, “developers are migrating to secondary locations such as Daytona Beach as they can typically acquire land for much cheaper and there is less competition,” he said.

New commercial developments locally such as the One Daytona entertainment/retail/dining complex across from Daytona International Speedway and the Tanger Outlets and Tomoka Town Center malls next to the Interstate 95/LPGA Boulevard interchange are also spurring the increase in apartment projects here, according to McDonald.

Apartments under construction in Volusia County include the 276-unit Tomoka Pointe apartments rising up behind Tomoka Town Center in Daytona Beach, and in New Smyrna Beach, the 264-unit Messina by the Lake apartments in the Venetian Bay community.

Those projects are just the start of a surge in new apartment developments throughout Volusia and Flagler counties.

In Daytona Beach, multifamily housing projects in the works include developer Unicorp’s plans to build 340 apartment units as part of its Tomoka Village development just north of LPGA Boulevard, between Williamson and Clyde Morris boulevards, Indigo Development’s plans for the 301-unit East LPGA Apartments complex along LPGA Boulevard, east of Clyde Morris Boulevard, developer Next Chapter’s proposed 210-unit Dunn Avenue apartments on Halifax Health-owned land next to Volusia Mall, and Prime Group’s plans to build 276 apartment units on the east side of One Daytona.

In addition, Consolidated-Tomoka Land Co. recently acquired much of the downtown Daytona Beach block where the old First Baptist Church is located with plans for a mixed-use project that will include apartments.

The impetus for Consolidated-Tomoka’s project is national insurance giant Brown & Brown Inc.’s future headquarters campus two blocks away on North Beach Street.

The 11-story office building is expected to bring hundreds of white-collar professionals to downtown Daytona Beach when it opens in late 2020.

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Orlando developer to bring retail, restaurants, residential to already hot LPGA Boulevard

DAYTONA BEACH — The heat just got cranked higher for one of Daytona Beach’s hottest corridors for commercial development.

Orlando-based Unicorp National Developments announced plans to develop a 100,000 square feet of retail shops and restaurants on the south side of LPGA Boulevard between Williamson and Clyde Morris boulevards.

The planned 37-acre Williamson Crossing shopping center will be developed next to the RaceTrac convenience store/gas station that opened late last year on the corner of LPGA and Williamson.

The developer also plans to add a 101-acre residential development just north of LPGA Boulevard that will also stretch from Williamson to Clyde Morris.

Its Tomoka Village project will include 233 new homes and 340 apartment units.

Chuck Whittall, president of Unicorp, said his company hopes to break ground on both projects in March 2019 with the goal of the first homes, apartments, retail shops and restaurants completed by early 2020.

“We wanted to take advantage of the growth that was happening in the area,” said Whittall.

Unicorp joins a growing number of developers with projects either underway or planned along the increasingly busy stretch of LPGA Boulevard between Interstate 95 and Clyde Morris.

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Unicorp plans $200M mixed-use project in Daytona Beach

By Jack Witthaus
Staff Writer
Orlando Business Journal

Unicorp National Developments Inc., one of the most prominent Orlando-based developers, is eyeing Daytona Beach for its next project featuring shops, restaurants and residential.

The developer is under contract for about 150 acres in the area, referred to as Tomoka, for a three-phase development near Interstate 95 and LPGA Boulevard. The $200 million project is expected to feature roughly 200,000 square feet of retail, 300 luxury apartments and 200 homes. Construction is expected to start in the first-quarter 2019.

“It’s a great growth area,” said Chuck Whittall, president of Unicorp. “We think with our project and things happening now, there won’t be a lot left in that market. We think the timing is just right.”

The first phase will feature about 100,000 square feet of shops and restaurants. No tenants have been signed, but Whittall said his company is speaking with about 30 different tenants. The first phase will be called Shoppes at Williamson Crossing and will be built on about 23 acres. The second phase is another 100,000 square feet of construction and should feature shops, casual dining and restaurants on about 13 acres. Apartments and homes will be part of the third phase on about 111 acres.

Consolidated-Tomoka Land Co. (NYSE: CTO), the largest landowner in Daytona Beach, is the seller. Jorge Rodriguez, executive managing director in Colliers International Central Florida, represents Unicorp in the negotiation. Terrence Hart, a senior director with Franklin Street, represents the seller.

A general contractor and architect have not been picked yet. Interested parties can reach out to Brett Mulligan at brett@unicorp.com.

Consolidated-Tomoka President and CEO John Albright said the area is attractive to retailers in part because of the $1 billion Latitude Margaritaville — an active-adult, mixed-use community now under construction in partnership with the Jimmy Buffett flagship business. In addition, that mixed-use development is near the intersection of Interstate 95 and LPGA Boulevard.

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