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More restaurants, retail, luxury apartments coming to Daytona Beach’s red-hot LPGA area

DAYTONA BEACH — An antique car-themed restaurant, a three-in-one Rooms To Go home furnishings store, and a new shopping center taking shape across the street are among the developments coming to Daytona Beach’s LPGA area.

Construction projects are underway along LPGA Boulevard on both sides of Interstate 95. A glance at the Daytona Beach City Commission’s agenda in recent months as well as its meeting this week shows even more commercial development, new homes and apartments in the works for the area’s fast-growing east-west corridor.

“There’s a lot of strong momentum,” said Scott Goldsmith, vice president of leasing and development for North American Development Group.

The West Palm Beach-based company is the developer of the Tomoka Town Center on the southeast side of the I-95/LPGA Boulevard interchange where Rooms To Go and the Ford’s Garage restaurant are under construction.

Tomoka Town Center offers more than a half-million square feet of retail shops and restaurants including anchors Hobby Lobby, Academy Sports and Dave & Buster’s. The center, which is adjacent to Sam’s Club and Tanger Outlets mall, has welcomed the opening of several new tenants this year. They include Salsa’s Mexican Restaurant, a shoe store called Good Feet, and another store called Buff City Soaps.

“There’s a few deals in the works, but we’re not prepared to announce them yet,” said Goldsmith.

A Ford Model T can be seen parked in front of the future Ford’s Garage restaurant on the corner of Cornerstone and Outlet boulevards. It will be the chain’s first location in the Volusia-Flagler area.

“We’ve been told they expect to open by either the end of this year or in the first month or two of 2022,” said Goldsmith.

Spokepersons for both the Ford’s Garage chain as well as Rooms To Go did not respond to requests for comment.

The Ford’s Garage restaurant at 1115 Cornerstone Blvd. is across from Dave & Buster’s, Culver’s and Chipotle. It will be the Tampa-based chain’s first eatery along Florida’s east coast.

“We’re very excited to come to the Daytona community,” said Marc Brown, president of both the Ford’s Garage chain as well as its parent company 23 Restaurant Services, in a 2019 phone interview.

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Significantly more retail, apartments coming to Daytona’s LPGA area in 2021

DAYTONA BEACH — When Cindy Ferrera moved her business to the new Latitude Landings shopping center in late 2019, it only took five minutes to drive to the nearby Tanger Outlets on the other side of Interstate 95.

“It now takes me 15 minutes to get there at lunchtime and it’s not even a mile away,” said the State Farm Insurance agent. Ferrera said it’s an astonishing indicator of how fast Daytona Beach’s LPGA area has grown in the past year despite the coronavirus pandemic.

That growth includes hundreds of new homes at the Jimmy Buffett-themed Latitude Margaritaville 55-and-older community next door, several new luxury apartment complexes and more new shops and restaurants, both at Latitude Landings as well as at Tomoka Town Center where Tanger Outlets is located.

Development is not going to slow in the LPGA area in 2021.

The New Year will see growth there accelerate even faster with a new 21-acre shopping center called the Shoppes at Williamson Crossing set to open across the street from Tomoka Town Center.

Two more shopping areas are poised to break ground in 2021: the Cornerstone Exchange retail center planned behind Cornerstone Office Park on the southwest corner of LPGA and Williamson boulevards; and the Tymber Creek Village development planned across the street from Latitude Landings.

All told, the three new shopping centers could bring nearly a half-million square feet of additional retail stores, restaurants and service businesses to the LPGA area.

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Development projects abound in Daytona’s LPGA area despite coronavirus

Developers continue to plan a slew of projects along Daytona’s LPGA corridor despite the coronavirus pandemic. Projects on both sides of Interstate 95 could bring more shops, eateries, hotels, homes, apartments and possibly a movie theater. Not to mention a whole bunch more traffic.

DAYTONA BEACH — A surge of development projects is heading for this city’s LPGA Boulevard corridor and not even the coronavirus pandemic can stop it.

Projects planned on both sides of Interstate 95 are poised to bring more shops, eateries, hotels, homes, apartments and possibly a movie theater.

Not to mention more traffic.

“Activity begets more activity,” said Carl Lentz IV, managing partner of SVN Alliance Commercial Real Estate Advisors. “Traffic is a good thing for retailers.”

“We got a little slowdown in momentum during the early stages of the pandemic, but all of the projects are still moving forward,” Lentz added. “As concerns over the pandemic are starting to subside, the momentum is picking up again.”

Since 2015, the I-95/LPGA area has seen the opening of three shopping centers — Tanger Outlets, Tomoka Town Center and Latitude Landings.

It has added regional distribution centers for Trader Joe’s and B.Braun as well as a last-mile delivery station for Amazon, the e-commerce giant.

Other recently completed commercial projects along the LPGA corridor include the new Sam’s Club, Stor-It Storage Center and Superwash Express.

The corridor has also seen the opening of two new residential subdivisions that have added more than 1,000 homes and three new luxury apartment complexes with more than than 900 units.

Also going up are more restaurants and shops at Tomoka Town Center.

Other tenants coming to Tomoka Town Center include a Rooms to Go store that will be built along I-95 just north of Tanger Outlets and an antique car-themed Ford’s Garage restaurant next to Chipotle.

Across the street on the east side of Williamson Boulevard, Orlando developer Unicorp is building a new shopping center called Shoppes at Williamson Crossing.

New luxury apartments are going up both along LPGA and Williamson boulevards that are expected to add more than 1,000 units.

And that’s just the beginning.

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More Daytona development set for LPGA area

The development surge along Daytona’s LPGA corridor could soon become a flood. Projects are planned on both sides of Interstate 95 that could bring more shops, eateries, hotels, homes, apartments and possibly a movie theater. Not to mention a whole bunch more traffic.

DAYTONA BEACH — The development surge along this city’s LPGA Boulevard corridor could soon become a deluge.

Projects planned on both sides of Interstate 95 are poised to bring more shops, eateries, hotels, homes, apartments and possibly a movie theater.

Not to mention more traffic.

“Activity begets more activity,” said Carl Lentz IV, managing partner of SVN Alliance Commercial Real Estate Advisors.

“Traffic is a good thing for retailers.”

Since 2015, the I-95/LPGA area has seen the opening of three shopping centers — Tanger Outlets, Tomoka Town Center and Latitude Landings.

It has added regional distribution centers for Trader Joe’s and B.Braun as well as a last-mile delivery station for Amazon, the e-commerce giant.

Other recently completed commercial projects along the LPGA corridor include the new Sam’s Club, Stor-It Storage Center and Superwash Express.

The corridor has also seen the opening of two new residential subdivisions that have added more than 1,000 homes and three new luxury apartment complexes with more than than 900 units.

Projects under construction include a Buc-ee’s next to the I-95/LPGA Boulevard interchange. When it opens next year, the 120-fuel pump facility will be the largest gas station in Florida. It will include a 53,000-square-foot travel convenience center, bigger than most supermarkets.

Also going up are more restaurants and shops at Tomoka Town Center.

New tenants expected to open later this year include a Duck Donuts gourmet donuts shop next to Blaze Pizza, and a 5.11 Tactical outdoor apparel shop next to Barnes & Noble, said Tomoka Town Center developer Jeff Preston.

Other tenants coming to Tomoka Town Center include a Rooms to Go store that will be built along I-95 just north of Tanger Outlets and an antique car-themed Ford’s Garage restaurant next to Chipotle.

Across the street on the east side of Williamson Boulevard, Orlando developer Unicorp is building a new shopping center called Shoppes at Williamson Crossing.

New luxury apartments are going up both along LPGA and Williamson boulevards that are expected to add more than 1,000 units.

And that’s just the beginning.

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More retail coming to Daytona’s LPGA Boulevard

Site work has begun on three new retail projects just east of the Interstate-95/LPGA Boulevard interchange in Daytona Beach: a highly anticipated Buc-ee’s mega-sized gas station/travel convenience center, a new shopping center called Williamson Crossing, and a pair of new retail buildings at Tomoka Town Center.

DAYTONA BEACH — When Pete Tavolacci decided to open his Dominic’s Deli & Eatery at Tomoka Town Center in February, he did so because of the tremendous growth both at the center as well as the surrounding area.

“We were looking for an expansion site and this was a perfect fit,” said Tavolacci, who also owns a Dominic’s Deli in Palm Coast.

The Interstate 95/LPGA Boulevard interchange area is home on its east side to both Tomoka Town Center, the neighboring Tanger Outlets and the new Sam’s Club that opened in July.

On the west side is the new Publix-anchored Latitude Landings shopping center that opened in November next to Latitude Margaritaville and is set to soon add more shops and restaurants.

And more commercial growth is on the way.

This past week, site work began on not one, not two, but three new retail projects in the area just east of the Interstate-95/LPGA Boulevard interchange.

Land is now being cleared for the highly anticipated Buc-ee’s mega gas station/travel convenience center, a new retail center called Shoppes at Williamson Crossing, and a pair of new retail buildings at Tomoka Town Center, across from, Tavolacci’s deli/restaurant.

Jeff Preston of North American Development Group, the developer of Tomoka Town Center, which welcomed its first stores just over a year ago, confirmed that his company has begun construction of two side-by-side standalone retail buildings. One will become home to a Verizon Wireless store. The other will be offer storefront spaces for multiple tenants.

A site has also been cleared up the street from the two future retail buildings for a planned antique car-themed restaurant called Ford’s Garage, which is expected to soon start vertical construction, Preston said.

Talks also are underway with the Miller’s Ale House restaurant chain which has shown interest in possibly building a new standalone eatery on the undeveloped lot immediately south of the new Sam’s Club.

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Rooms To Go ‘prototype’ store coming to Daytona

Furniture retailer Rooms To Go plans to build a ‘prototype’ store in Daytona. The 3-in-1 store would replace and be triple the size of the chain’s existing store on ISB.

DAYTONA BEACH — The trend of retailers vacating older stores for new ones continues in Daytona Beach.

Rooms To Go, one of the nation’s largest furniture retailers, plans to build one of its first new-format “prototype” stores here.

The store will be along Interstate 95 at Tomoka Town Center and is expected to replace the chain’s smaller existing store directly three miles to the south at the intersection of Williamson and West International Speedway boulevards.

“Rooms To Go has the site under contract,” confirmed Jeff Preston, managing partner of North American Development Group, developer of the 400,000-square-foot Tomoka Town Center “power lifestyle” shopping complex.

The five-acre site is between the new Sam’s Club store that opened in July to the north and the Tanger Outlets mall to the south that opened in November 2016.

At 55,400 square feet, the Rooms To Go prototype store will be more than three times the size of the chain’s longtime existing 16,880-square-foot store on ISB, said Peter Weitzman, a vice president with the Hillsborough County-based furniture retail chain.

“It’s going to be one of the largest we’ve ever built,” he said, adding, “We’re thrilled. We love Daytona. It’s been a good market for us.”

The prototype store will actually be a three-in-one location for the chain, with separate store fronts for its Rooms To Go, Rooms To Go Kids and Rooms To Go (outdoor furniture) Patio stores.

Most of the chain’s stores are currently around 40,000 square feet in size, Weitzman said. The existing Daytona store was much smaller because it was one of the first for the chain, which was founded in 1991.

The prototype store is expected to open in either early or mid-2021 and will employ more than 50 workers. The store on ISB, which will close once the prototype store opens, currently employs 27 workers.

Seffner-based Rooms To Go, whose headquarters is just east of Tampa, opened its Daytona Beach store at 2375 W. International Speedway Blvd. in 1993, according to Volusia County property records.

Weitzman said his company will either lease the old store to another business or sell it.

The retail chain recently announced plans to open five prototype stores, one each in Daytona Beach, Tampa and Atlanta, and two in Orlando.

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Ford’s Garage restaurant coming to Daytona’s Tomoka Town Center

DAYTONA BEACH — Site work has begun on a new restaurant at Tomoka Town Center with a vintage 1920s-era Ford Motor Co. theme: Ford’s Garage.

The eatery is set to go up just west of the Dave & Buster’s restaurant/video arcade that opened earlier this year.

It will be the first Florida east coast location for the fast-growing Tampa-based chain.

“We’re very excited to come to the Daytona community,” said Marc Brown, president of both the Ford’s Garage chain and its parent company 23 Restaurant Services, in a phone interview.

Brown said his company hopes to open its Daytona Beach restaurant by “late fourth quarter” and that it will employ approxomately 150 workers, 70 percent of which will be full time.

The chain’s website describes its restaurants as a “neighborhood burger and beer joint” specializing in gourmet burgers and craft beers.

“Ford’s Garage will give you the vibe of being in a 1920s service station to include vintage Ford vehicles, gas pumps, and fixtures,” according to the website. “Our bars feature prohibition-style elements of old brick, rich wood, and a hand-hammered copper bar top.”

Brown said prices for entrees at Ford’s Garage range from $9.95 to $17.95. The menu for each of the chain’s restaurants includes 12 “Hall of Fame” burgers named after prominent people in the community it services.

In addition, “We like to work with with craft brewers in each of the communities we’re in to feature their craft beers,” he said. “We offer over 150 different kinds of beer as well as wine and full liquor.”

John Albright, the president and CEO of Daytona Beach-based Consolidated-Tomoka Land Co., which sold the land where Ford’s Garage is now being built to Tomoka Town Center developer North American Development Group, said he has visited one of the chain’s restaurants in Tampa.

“It looks like an awesome presentation,” Albright said, adding that the chain offers “higher-end fast-casual dining.”

“They have a great presentation that’s family-friendly,” he said. “It’s got more of a sit-down, almost diner feel.”

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Young professional: I love luxury apartment living

The current surge in new luxury apartment projects does nothing to fill the Daytona Beach area’s need for more affordable housing, but local observer G.G. Galloway believes it could be helping address another chronic problem.

“For years, our greatest export has been our young people,” said the longtime commercial Realtor, referring to the “brain drain” trend of homegrown talent leaving to pursue opportunities in larger metro areas.

“Now we’re starting to keep our greatest asset, the young minds being educated right here,” said Galloway, a partner with Coldwell Banker Commercial Benchmark Properties in Ormond Beach. “An aging community dies. We need to keep our young people here.”

Keys to attracting and retaining young professionals include creating more high-paying jobs such as the ones being offered at companies like Daytona Beach-based Brown & Brown Insurance, Ormond Beach-based Security First Insurance, both of which are building new headquarters in the area, as well as medical products manufacturer B.Braun.

Other keys include opportunities for millennials to connect with one another, such as the Volusia and Ormond young professionals groups and the need for amenities such as a greater selection of shopping, dining and entertainment options, which are being created in places like Tanger Outlets and Tomoka Town Center shopping centers as well as the One Daytona complex across from Daytona International Speedway.

But there is also the need for housing options that can appeal to young professionals.

That’s where luxury apartments, such as the new Tomoka Pointe Apartments set to welcome its first new tenants next to Tomoka Town Center, and Icon One Daytona Apartments along International Speedway Boulevard come in.

Christian Harris, 22, is an account executive with Brown & Brown who has enlisted two friends, both also in their twenties, to become roommates with him in one of the first apartment units at Tomoka Pointe.

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Rooms to rent: Luxury apartments booming in Volusia, Flagler

When Eastwind Development officials visit Daytona Beach to check on the construction of their Tomoka Pointe Apartments, they can’t help but notice the growing number of competing projects underway in the area.

Those projects include the Icon One Daytona apartments going up next to Cobb Daytona Luxury Theatres, the 500 East apartments along LPGA Boulevard, apartments planned just east of Volusia Mall and across from the AdventHealth hospital in Daytona Beach and The Pavilion shopping center in Port Orange as well as along Ridgewood Avenue in South Daytona and at New Smyrna Beach’s Venetian Bay community.

Apartments are also planned off of State Road 44 in New Smyrna Beach, on both sides of Reed Canal Road near Atlantic High School in Port Orange, across from the SunRail station in DeBary, at the Town Center complex in Palm Coast and west of Belle Terre Parkway in Bunnell.

Consolidated-Tomoka Land Co. also is seeking to team up with a developer to create a grocery store-anchored mixed-use development on the soon-to-be former First Baptist Church block in downtown Daytona Beach that would include apartment units, and another project just south of the Ocean Center that would include high-rise apartments as well.

All have one thing in common: they are being touted as luxury apartments with “resort-style” amenities.

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Book it: Daytona Barnes & Noble moving to Tomoka Town Center

DAYTONA BEACH — A year and a half after local elementary school students persuaded the CEO of Barnes & Noble to keep his chain’s Daytona Beach location, that store is set to move next month to a new location across town.

The national bookstore chain will close its longtime store at 1900 W. International Speedway Blvd. at the end of the day April 16.

The store will reopen the next morning in its new location at Tomoka Town Center on the east side of Interstate 95, just south of LPGA Boulevard. The “power lifestyle” retail center is directly across from Tanger Outlets mall.

On Monday, construction workers could be seen building out the interior of the new Barnes & Noble store.

Large signs in the front windows tout the soon-to-be new addition to Tomoka Town Center: “Your New Barnes & Noble Coming Soon April 17th” and “Barnes & Noble Now Hiring.”

Meanwhile, the landlord of the soon-to-be vacated Barnes & Noble store at the Best Buy Plaza is proceeding with plans to replace it with a Wawa gas station/convenience store.

The Barnes & Noble store at Tomoka Town Center will be one of the retailer’s new-format stores, confirmed spokeswoman Mary Ellen Keating.

“We are excited to be opening one of our new prototype stores in the Daytona Beach community,” Keating wrote in an email.

Keating declined to provide details regarding the new store other than to acknowledge it will be smaller: 15,000 square feet compared to the old 28,000-square-foot store.

The new store “will feature exciting new offerings that we will announce closer to the opening,” she wrote.

Barnes & Noble began rolling out its new prototype stores last year.

In a conference call with stock analysts in November, Carl Hauch, vice president of stores for Barnes & Noble, said the new prototypes feature a “smaller footprint and a clean, contemporary new design where books take the center stage.”

The new format includes “a large book theater located at the heart of the store and lower profile bookshelves that provide an improved browsing and discovery experience,” he said. “They also include plenty of comfortable community seating areas where customers can spend time relaxing, meeting with each other and gathering to talk about books.” Tables in the cafe include USB and electric-charging ports.

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