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New Daytona retail magnet draws national chains

DAYTONA BEACH — There’s a new shopping mall in town, just in time for the holidays.

Tomoka Town Center is the name of a 235-acre development area along the east side of Interstate 95 in Daytona Beach that became home to the Tanger Outlets mall that opened in November 2016. The 350,000-square-foot outlet mall brought 70 stores as well as a handful of restaurants to the area.

Now a new, even bigger retail complex has opened alongside Tanger: a 400,000-square-foot “power lifestyle” center featuring larger “junior box”-size stores.

In the coming months, the new center, known simply as Tomoka Town Center, is set to add more stores as well as several eateries, including the Volusia-Flagler area’s first Blaze Pizza and Dave & Buster’s restaurant/video arcade.

Stores that have opened so far at the new power lifestyle center include Hobby Lobby, Five Below, Burlington, T.J. Maxx, Ross Dress For Less, DSW Shoes and Tuesday Morning.

The area’s first Academy Sports + Outdoors recreational gear store quietly opened its doors on Monday with plans to hold its grand opening festivities this weekend including product demonstrations, games and giveaways.

“It’s fantastic,” said Port Orange resident Rick Winters last week as he and his wife Brenda were checking out Tomoka Town Center for the first time.

“It’s wonderful and it’s new and refreshing,” he said, noting that the new Hobby Lobby, T.J. Maxx and Burlington stores at Tomoka Town Center are “a whole lot cleaner and more modernized” than their respective now-closed old locations along West International Speedway Boulevard.

Other tenants set to open this fall include Ulta Beauty on Nov. 2, Bealls Outlet and Home Centric in either November or December, and in early December Blaze Pizza, the rapidly growing fast casual restaurant chain, whose investors include NBA star LeBron James.

“Everything is as positive as we could hope for, based on the reports we’ve been getting from the retailers (that have opened so far) and the community,” said Jeff Preston, managing partner of the U.S. operations for North American Development Group, the power lifestyle center’s developer.

North American recently erected a large sign for Tomoka Town Center along I-95, as well as monument signs at each of its various entrances along LPGA, Williamson and Cornerstone boulevards. Each list some of the growing number of tenants at the center.

That tenant list is set to grow even more in the new year, with the anticipated openings of Culver’s, Arby’s, Chipotle, Barnes & Noble, and T-Mobile, along with Dave & Buster’s and Ford’s Garage.

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Daytona’s Tomoka Town Center on track for fall opening

DAYTONA BEACH — Exterior construction of a planned 400,000-square-foot “power lifestyle” retail center at Tomoka Town Center, just east of Interstate 95, is on track to be completed by early August, its developer says.

The buildings will then be turned over to the retail tenants who will finish the interiors with the goal of opening this fall in time for the start of the holiday shopping season, said Jeff Preston, managing partner for North American Development Group.

Tenants for the retail complex, which is across the street from Tanger Outlets, will include TJ Maxx, Hobby Lobby, Academy Sports + Outdoors, Burlington Stores, and Ross Dress for Less, among others.

The center will also be home to several eateries including Blaze Pizza, Ford’s Garage, Culver’s and Arby’s.

“We’re going to be delivering most of the buildings to large format retailers in early August and expect openings to begin 90 days from then,” said Preston of the planned 170-acre “super regional shopping center.”

Most of the stores are expected to open individually upon completion this fall, while two of the planned eateries — Culver’s and Arby’s, which will be along Outlet Boulevard, just south of LPGA Boulevard — will open early next year, Preston said.

Most of the spaces in the retail center have already been leased, with “advanced lease negotiations” underway with prospective tenants for the three remaining available storefronts, Preston said.

Preston credited the planned 6,600-home Latitude Margaritaville 55-and-older community on the west side of I-95, and ICI Homes’ plans to develop a 1,200-home all-ages “full life” community next door, with generating strong interest from retailers and restaurant chains in Tomoka Town Center.

Most of the spaces in the retail center have already been leased, with “advanced lease negotiations” underway with prospective tenants for the three remaining available storefronts, Preston said.

Preston credited the planned 6,600-home Latitude Margaritaville 55-and-older community on the west side of I-95, and ICI Homes’ plans to develop a 1,200-home all-ages “full life” community next door, with generating strong interest from retailers and restaurant chains in Tomoka Town Center.

“They are a huge contributors to our success,” he said. “Daytona is on fire … and we’re in the center of it.”

Site work has also begun on a 276-unit apartment complex behind the new retail center that will be called Tomoka Pointe Apartments. The apartment complex will be bordered on the east by Williamson Boulevard and is just north of Mason Avenue.

Preston said he expects the first residents at Tomoka Pointe will take occupancy in either the second or third quarter of next year.

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