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More restaurants, retail, luxury apartments coming to Daytona Beach’s red-hot LPGA area

DAYTONA BEACH — An antique car-themed restaurant, a three-in-one Rooms To Go home furnishings store, and a new shopping center taking shape across the street are among the developments coming to Daytona Beach’s LPGA area.

Construction projects are underway along LPGA Boulevard on both sides of Interstate 95. A glance at the Daytona Beach City Commission’s agenda in recent months as well as its meeting this week shows even more commercial development, new homes and apartments in the works for the area’s fast-growing east-west corridor.

“There’s a lot of strong momentum,” said Scott Goldsmith, vice president of leasing and development for North American Development Group.

The West Palm Beach-based company is the developer of the Tomoka Town Center on the southeast side of the I-95/LPGA Boulevard interchange where Rooms To Go and the Ford’s Garage restaurant are under construction.

Tomoka Town Center offers more than a half-million square feet of retail shops and restaurants including anchors Hobby Lobby, Academy Sports and Dave & Buster’s. The center, which is adjacent to Sam’s Club and Tanger Outlets mall, has welcomed the opening of several new tenants this year. They include Salsa’s Mexican Restaurant, a shoe store called Good Feet, and another store called Buff City Soaps.

“There’s a few deals in the works, but we’re not prepared to announce them yet,” said Goldsmith.

A Ford Model T can be seen parked in front of the future Ford’s Garage restaurant on the corner of Cornerstone and Outlet boulevards. It will be the chain’s first location in the Volusia-Flagler area.

“We’ve been told they expect to open by either the end of this year or in the first month or two of 2022,” said Goldsmith.

Spokepersons for both the Ford’s Garage chain as well as Rooms To Go did not respond to requests for comment.

The Ford’s Garage restaurant at 1115 Cornerstone Blvd. is across from Dave & Buster’s, Culver’s and Chipotle. It will be the Tampa-based chain’s first eatery along Florida’s east coast.

“We’re very excited to come to the Daytona community,” said Marc Brown, president of both the Ford’s Garage chain as well as its parent company 23 Restaurant Services, in a 2019 phone interview.

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Development projects abound in Daytona’s LPGA area despite coronavirus

Developers continue to plan a slew of projects along Daytona’s LPGA corridor despite the coronavirus pandemic. Projects on both sides of Interstate 95 could bring more shops, eateries, hotels, homes, apartments and possibly a movie theater. Not to mention a whole bunch more traffic.

DAYTONA BEACH — A surge of development projects is heading for this city’s LPGA Boulevard corridor and not even the coronavirus pandemic can stop it.

Projects planned on both sides of Interstate 95 are poised to bring more shops, eateries, hotels, homes, apartments and possibly a movie theater.

Not to mention more traffic.

“Activity begets more activity,” said Carl Lentz IV, managing partner of SVN Alliance Commercial Real Estate Advisors. “Traffic is a good thing for retailers.”

“We got a little slowdown in momentum during the early stages of the pandemic, but all of the projects are still moving forward,” Lentz added. “As concerns over the pandemic are starting to subside, the momentum is picking up again.”

Since 2015, the I-95/LPGA area has seen the opening of three shopping centers — Tanger Outlets, Tomoka Town Center and Latitude Landings.

It has added regional distribution centers for Trader Joe’s and B.Braun as well as a last-mile delivery station for Amazon, the e-commerce giant.

Other recently completed commercial projects along the LPGA corridor include the new Sam’s Club, Stor-It Storage Center and Superwash Express.

The corridor has also seen the opening of two new residential subdivisions that have added more than 1,000 homes and three new luxury apartment complexes with more than than 900 units.

Also going up are more restaurants and shops at Tomoka Town Center.

Other tenants coming to Tomoka Town Center include a Rooms to Go store that will be built along I-95 just north of Tanger Outlets and an antique car-themed Ford’s Garage restaurant next to Chipotle.

Across the street on the east side of Williamson Boulevard, Orlando developer Unicorp is building a new shopping center called Shoppes at Williamson Crossing.

New luxury apartments are going up both along LPGA and Williamson boulevards that are expected to add more than 1,000 units.

And that’s just the beginning.

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Rooms To Go ‘prototype’ store coming to Daytona

Furniture retailer Rooms To Go plans to build a ‘prototype’ store in Daytona. The 3-in-1 store would replace and be triple the size of the chain’s existing store on ISB.

DAYTONA BEACH — The trend of retailers vacating older stores for new ones continues in Daytona Beach.

Rooms To Go, one of the nation’s largest furniture retailers, plans to build one of its first new-format “prototype” stores here.

The store will be along Interstate 95 at Tomoka Town Center and is expected to replace the chain’s smaller existing store directly three miles to the south at the intersection of Williamson and West International Speedway boulevards.

“Rooms To Go has the site under contract,” confirmed Jeff Preston, managing partner of North American Development Group, developer of the 400,000-square-foot Tomoka Town Center “power lifestyle” shopping complex.

The five-acre site is between the new Sam’s Club store that opened in July to the north and the Tanger Outlets mall to the south that opened in November 2016.

At 55,400 square feet, the Rooms To Go prototype store will be more than three times the size of the chain’s longtime existing 16,880-square-foot store on ISB, said Peter Weitzman, a vice president with the Hillsborough County-based furniture retail chain.

“It’s going to be one of the largest we’ve ever built,” he said, adding, “We’re thrilled. We love Daytona. It’s been a good market for us.”

The prototype store will actually be a three-in-one location for the chain, with separate store fronts for its Rooms To Go, Rooms To Go Kids and Rooms To Go (outdoor furniture) Patio stores.

Most of the chain’s stores are currently around 40,000 square feet in size, Weitzman said. The existing Daytona store was much smaller because it was one of the first for the chain, which was founded in 1991.

The prototype store is expected to open in either early or mid-2021 and will employ more than 50 workers. The store on ISB, which will close once the prototype store opens, currently employs 27 workers.

Seffner-based Rooms To Go, whose headquarters is just east of Tampa, opened its Daytona Beach store at 2375 W. International Speedway Blvd. in 1993, according to Volusia County property records.

Weitzman said his company will either lease the old store to another business or sell it.

The retail chain recently announced plans to open five prototype stores, one each in Daytona Beach, Tampa and Atlanta, and two in Orlando.

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