Grocery store wars heat up

DAYTONA BEACH — The area’s first Lucky’s Market roared out of the gate in Ormond Beach earlier this month and continues to draw hordes of shoppers more than a week after its grand opening.

“Oh my gosh, it’s been phenomenal. The crowds keep coming,” said Melissa Bradford, store director for the beachside Lucky’s at 101 E. Granada Blvd., on Thursday.

But the upscale Colorado-based grocer is just one of a number of national supermarket chains expanding their presence in the greater Daytona Beach area.

Others include ALDI, the German-based discount grocer that is set to open a new store in Ormond Beach along West Granada Boulevard this fall, as well as Lakeland-based Publix Supermarkets, which is opening a 54,000-square-foot store at New Smyrna Beach Regional Shopping Center on May 23 that will be its largest in the Volusia-Flagler area.

Publix is also set to open a store this fall off of LPGA Boulevard in Daytona Beach, just west of Interstate 95.

The store will become the anchor tenant of a shopping center called Latitude Landings next to the entrance of the fast-growing Jimmy Buffett-themed Latitude Margaritaville 55-and-older community.

Lucky’s is also believed to be considering a second store in the area at the northeast corner of LPGA and Williamson boulevards in Daytona Beach.

And developers have proposed grocery store-anchored projects in both downtown Daytona Beach and Port Orange.

In addition, Sam’s Club is nearing completion of a new membership warehouse store on the southeast quadrant of the Interstate 95/LPGA Boulevard interchange.

The 140,000-square-foot store at Tomoka Town Center, which is set to open in either late July or early August, will replace the existing nearly 30-year-old Sam’s Club store on Beville Road.

The increase in supermarkets here comes amid a growing battle among grocers both locally and nationally that includes e-commerce giant Amazon and Internet home delivery meal kit providers such as Blue Apron and HelloFresh.

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Daytona’s Margaritaville shops to include Publix

Grocery store to anchor shopping center at entrance to Jimmy Buffett community off LPGA Blvd.

DAYTONA BEACH — Residents of the new Latitude Margaritaville community going up here will be able to buy the fixings to grill their own “Cheeseburger in Paradise” at Publix, starting early next year.

The Lakeland-based grocery chain has signed on to operate a store at the entrance to the Jimmy Buffett-themed 55-and-older community, its developers have confirmed.

The 200,000-square-foot Latitude Landings retail center will be at the intersection of LPGA Boulevard and the new partially completed south extension of Tymber Creek Road. The new road extension will eventually run through the entire Latituide Margaritaville community to connect with where Tymber Creek Road currently ends in Ormond Beach.

The 48,000-square-foot Publix store will be the center’s anchor tenant and is expected to open in either March or April of next year, along with the rest of the retail center’s 88,000-square-foot initial phase, confirmed Sam Sutton, president of Sutton Properties, the developer for Latitude Landings.

The initial phase will include a separate Publix Liquor store that will be in the same building as the Publix grocery store as well as two multi-tenant retail buildings, one of which will include a restaurant with an outdoor deck overlooking a water feature. Three outparcels will also be available that could also accommodate a restaurant and other stores.

Sutton said his company is in talks with licensed operators of Margaritaville Holdings restaurant concepts about possibly opening a restaurant at Latitude Landings.

The Publix store “will be a brand new prototype (for the grocery chain), one of the first in the country,” Sutton said. “We touched based with other grocers, but we always had Publix as our preferred target.”

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