Proposed “Project Delta” Could Transform Downtown Daytona Beach

DAYTONA BEACH, Fla. — Big changes could soon be on the way in Downtown Daytona Beach because of “Project Delta.”

Project Delta is the brain child of Consolidated-Tomoka Land Co., which owns a nearly 6-acre lot at the intersection of Palmetto Avenue and International Speedway Boulevard.

The company wants to fill that land with a 300-unit apartment complex, a grocery store, shops, and parking.

“We kind of sat down with city management and staff and said, ‘What is needed in downtown Daytona?’ The first thing they said was residents, and second was a grocery store,” said Scott Bullock, the Vice President of Real Estate with Consolidated-Tomoka.

In order for that project to become a reality, the land first has to be rezoned. Right now, a church that plans to move at the end of the year takes up the majority of that property.

In a beginning step, the law firm Cobb Cole presented the plans to the Downtown Development Board on Tuesday. If built, the project could generate money for the area, especially in taxes, since the church is exempt from taxes.

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