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Subaru of Daytona bound for Tomoka Farms Road

DAYTONA BEACH — Accelerating sales at their Subaru of Daytona dealership on Nova Road have spurred its owners to build a larger new showroom/service center facility on the west side of town.

The dealership’s owners, Glenn Ritchey Sr. and Ted Serbousek, recently put 12.7 acres on North Tomoka Farms Road under contract, with the $2 million sale expected to close sometime this year, confirmed John Albright, the CEO of Consolidated-Tomoka Land Co., the property’s current owner.

Serbousek, president of Ritchey Automotive, said he and Ritchey hope to move their Subaru dealership to its yet-to-be built new home by year’s end, but said, “We’re still in due diligence with the seller (Consolidated-Tomoka).”

That due diligence, he said, includes getting the city to approve its request for a rezone of the development site to allow for the construction of an auto dealership. The property, which is currently a vacant field, is immediately south of the future home of Yeomans Honda, where site work is now underway, and across the street from the future home of a Drive Time used-car dealership planned by the Orlando-area-based Holler Group. The site is also near a CarMax dealership that opened last year and less than a mile south of Daytona International Auto Mall.

The new dealership facility for Subaru of Daytona would be at least double the size of its present roughly 8,500-square-foot building at 650 N. Nova Road, Serbousek said.

“Subaru is growing so fast, we need more space than we have on Nova,” he said of the reason for building a new facility just west of Interstate 95.

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