Momentum still strong for Latitude Margaritaville

Daytona Beach – Latitude Margaritaville began sales of house lots at on the morning of Nov. 13 to great fanfare, drawing an estimated 200 people who camped out in the parking lot of the active adult community’s sales center the previous night.

Developers Minto Communities and strategic partner Margaritaville Holdings added to the hoopla by providing live music, costumed stilt-walkers and free refreshments to those waiting in line, who were greeted by cheers and high fives upon entering the sales center on the first day of sales.

All told, approximately 450 people visited the sales center to take tours and speak with sales representatives, according to Jennifer Bergmann, the Jimmy Buffett-themed community’s director of sales.

A little over one week later, how are sales going for the 55-and-older community?

Extremely well, say Minto officials.

An impromptu visit by The News-Journal of the sales center this past Tuesday morning found the parking lot filled with more than two dozen vehicles.

“We had 250 people on the second day (of sales) and approximately 120 to 160 a day since then,” said Bergmann. “We’re still getting a tremendous amount of people and they’re touring and they’re buying. The momentum, the enthusiasm is still strong.”

While Minto officials said they don’t disclose sales figures, a site map on one of the walls inside the sales center displaying the initial 378 house lots that have been made available for purchase had 163 red dots and 21 yellow dots on the morning of Nov. 21.

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