Consolidated-Tomoka proposes big projects to revitalize Daytona’s downtown, beachside

After triggering a surge in new homes and commercial development along LPGA Boulevard, Consolidated-Tomoka Land Co. is now turning its sights on Daytona Beach’s downtown and beachside.

The company recently submitted preliminary plans to the city for two major projects that could transform Daytona Beach’s historic business district as well as its beachside tourism district.

The first, code-named “Project Delta,” is a redevelopment project that could bring 300 “luxury” apartments, a grocery store, street-front restaurants and shops and a parking garage to the downtown property Consolidated-Tomoka owns where First Baptist Church is currently located.

The other, with the simple working title “Main Street Mixed-Use,” would redevelop a city-owned parking lot directly south of the Ocean Center convention complex. The project calls for building a high-rise that would include street-front retail, a parking garage and either apartments or condominiums, along with a covered pedestrian overpass connecting the Ocean Center and the Hilton.

Consolidated-Tomoka is a Daytona Beach-based real estate investment company whose sales of land in the area surrounding the Interstate 95/LPGA Boulevard interchange in recent years have become the sites of new home communities such as Latitude Margaritaville and ICI Homes’ Mosaic, as well as Tanger Outlets mall, Tomoka Town Center and the Trader Joe’s distribution center.

The company recently commissioned a nationally recognized architecture firm to create conceptual plans for both Project Delta and the Main Street mixed-use project.

Daytona Beach City Manager Jim Chisholm unveiled conceptual renderings of the two projects at a Daytona Regional Chamber of Commerce breakfast event last week at the clubhouse at LPGA International.

“It could be the catalyst for more projects,” he told the gathering.

Both potential projects would be built by third-party developers, which in the case of Project Delta could end up co-owning the property along with Consolidated-Tomoka.

John Albright, the president and CEO of Consolidated-Tomoka, stressed that there are no guarantees that either project will be built.

“We are hopeful that we can be successful in assisting the city in having these dynamic developments lead the way as catalysts to create much needed housing in the urban cores to bring back both a vibrant downtown and (beachside) Main Street where people can live/work,” he wrote in an email.

“These renderings are just that — images that show potential developments which can, and most likely will, change depending on many factors,” he added.

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